While iGOT has come a long way-

With 8 million users and 1,900 courses-there’s still a massive opportunity ahead. Today, learners engage for just 3 hours a year. Imagine if we could shift that to 25 hours per user today, not as an obligation, but as a habit, a mindset, a way of life, and make doing that “cool”!

That’s exactly why #CBC and #iGOT brought together some of India’s sharpest minds in marketing, branding, and digital engagement at ‘KarmaConnect: Increasing Learner Engagement’ workshop. They didn’t just discuss ideas; they challenged the way we think about #learning.

Leaders and changemakers like Suhel Seth (Founder & Managing Partner, Counselage India), Ajay Gahlaut (Independent Creative & Former CCO, Dentsu Creative Service), Sahibjeet Singh Sawhney (Marketing Head, Zomato), Pankaj Bansal (पंकज बंसल) (Board Member, KB, & Co-founder, Peoplestrong), Gayatri Yadav (Group CMO & EVP, Strategic Initiatives, Reliance Industries), Hari Krishnan (Managing Director, Publicis Content & GroupéMarcomm), Biju Dominic (Chief Evangelist, Fractal Analytics), Prashasti Rastogi (Senior Director, Education and Government, Coursera), Sumit Harjani (Managing Director, India, Harvard Business Publishing), Swati Agarwal (Partner, Deloitte), Abhishek Singh (Additional Secretary, Ministry of Electronics and IT, and CEO, India AI Mission) didn’t hold back. They broke down engagement into its raw elements - behavior, motivation, habit-building.

💡 Why do people binge-watch content but struggle with courses? 
💡 What makes a message stick? 
💡 How do we make learning irresistible?

Discussions went beyond theory. Behavioral nudges, branding that inspires action, and celebrating learners like influencers-all of this was put on the table. 15 pages of brilliant ideas that we now have the responsibility to bring to life.

Thank you to all our participants for helping us drive #iGOT and #MissionKarmayogi to new heights!